The Cause

Your impact

Since its inception, Oregon Wine Experience has raised more than $10.4 million, benefiting the Asante Children’s Miracle Network program and other health care programs at Asante. 100% of the event’s proceeds benefit charity, every year. Asante Foundation is a 501(C)(3) charity. Tax ID #93-6087366.

Now, you have the opportunity to be part of something transformative—AsanteForward. AsanteForward is Southern Oregon’s most ambitious philanthropic effort. This campaign will transform health care for the region. Key campaign components include:

  • A new patient pavilion to house areas of excellence including:
    • The new Olsrud Family Women’s and Children’s Hospital
    • Cardiac care
    • Critical care
    • Advanced surgical services
  • The new Heimann Cancer Center in Medford and expanded Spears Cancer Center in Grants Pass
  • Age-Friendly care at Asante Ashland Community Hospital
  • Behavioral health

Oregon Wine Experience is vital to this campaign. Over the next several years, your support through Oregon Wine Experience will help generate $15 million to create the new Olsrud Family Women’s and Children’s Hospital at Asante Rogue Regional Medical Center. This modern, family-centered care environment will improve medical outcomes and personal experiences. Donors and sponsors of the Oregon Wine Experience will make a once-in-a-generation impact on the lives of babies, children and families from across the region.

Donors have the opportunity to designate their gifts to any area of care at Asante that is meaningful to them, including any component of AsanteForward. Learn more at

Meet Miles, the 2022 Miracle Kid
Every year, The Oregon Wine Experience introduces you to a new child whose life is impacted through donor generosity at Oregon Wine Experience. The 2022 Miracle Kid is Miles. He battled Medulloblastoma—brain cancer—with Asante. His perseverance, strength and leadership abilities are nothing less than incredible, not to mention inspiring. Learn more about Miles’ story in the video below.

Miles passed away in October 2022  His spirit of generosity and fortitude will forever live on. We’re grateful to the Isbell family for sharing their story and inspiring our community. #DontStopBelievein #MilestheBrave

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After nearly a decade of events and fundraising to support children’s health care programs, Asante Foundation will no longer host Oregon Wine Experience® (OWE). After close evaluation of the overall investment and return, OWE is no longer financially viable as a fundraising event in a post-pandemic economy.

We extend our immense gratitude to every sponsor, vendor, winery, volunteer and guest who helped make OWE a reality.

Read the full announcement here

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